Client: Mill Creek Elementary School
Location: Kissimmee, Florida
Project: Elementary School Brand Identity & Mascot Design
School Type: Elementary School
School District: Osceola County School District
Background: Mill Creek Elementary (PreK-5) serves a diverse, growing Kissimmee community but lacked cohesive branding to reflect their welcoming culture and build recognition.
Our Task: Create age-appropriate mascot and warm visual identity celebrating inclusion while building pride within the Osceola County School District.
Our Action: Designed friendly mascot system engineered for classroom, administrative, and community applications. Inclusive visual language for diverse families.
Outcome: Cohesive identity deployed across campus. Strengthened school pride and district recognition as enrollment continues to grow.
- Support parent engagement and community connection through consistent branding
Design Development
Our design approach focused on creating a friendly, approachable identity that would appeal to young students while maintaining the professionalism expected in educational settings. The mascot selection and visual treatment emphasized warmth and accessibility, using colors and forms that would feel inviting to children and families.
The identity system incorporates playful elements appropriate for elementary education while ensuring versatility across various school applications, from classroom materials to official communications. Special attention was given to creating designs that teachers could easily incorporate into their classroom environments and that would help young students develop positive associations with their school experience.
The color palette and typography were selected to be both engaging for children and professional enough for administrative use, creating a cohesive system that supports Mill Creek’s mission of providing an inclusive, nurturing educational environment.
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