Jepson Jaguars School Brand Identity
Client
Location
Cordele, Georgia
Services Rendered
- School Logo Design
- School Mascot Design
- Visual Identity
- Positioning Strategy
Deliverables
- Final Source Files
- Brand Style Guide
Located in Northern California between San Francisco and Sacramento, Vacaville is a community of nearly 100,000 people. Vacaville Unified serves nearly 12,500 students from 17 schools.
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Brand identity (primary logo mark, mascot)
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Letter mark and wordmark
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Custom school color palette (primary, secondary, and tertiary)
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Custom number and letter sets
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Official school pattern
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School team logos
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School slogan ribbon
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School signage
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Custom school flags
We worked with the school marketing department to come with a strategy that lays down the foundations of the brand identity and visual language for the rebrand.
For any effective school branding process, the following brand assets are required and these are what we created for this client. These assets ensure a consistent visual language for the school and set the school apart and creates the right impact.
Read our Ultimate School Branding Guide.
Everything you need to know to create a kick-ass school brand that creates results.
The first step of a school brand identity is the primary mark which is made of a mascot design that is incorporated into a primary logo design. This primary brand mark can be used by the school on official school documentation such as documents, marketing materials, websites, and more. The mascot design can be part of the primary mark as well as a stand-alone design.
Next, we created a letter-mark from the letter J that can be used as decals, stickers, jackets or jerseys, and more. A stand-alone letter-mark that carries the visual language of the school further with a subtle design element borrowed from the primary identity.
We also created a wordmark of the primary name – in this case, the Jaguars. Sometimes, this could be the school name and depends on the client’s preference. The custom typography of the wordmark as you will notice is not the same as the primary logo. It is a custom typographic treatment that still carries the DNA of the primary logo typography.
We also create a complete color palette that includes the primary colors that are found in the primary brand identity as well as supporting secondary colors and a tertiary set of colors that compliment and support the primary and secondary school colors.
Here you can see an example of a custom set of letters and numbers that can help extend the school branding further. These customer letters and numbers can be used on sports jerseys, banners, signs, and more.
School signage can also be branded and should not be left to chance. As you can see in this example, a combination of the wordmark, the official school pattern, and even the mascot symbol can be used to create effective school signs.
Custom flag designs can be awesome to celebrate school events. As you can see in this example, flags can be horizontal or vertical and they can enhance public events to create a larger than life branded look.
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