Location: Kissimmee, Florida
Project: Astronaut Mascot & Space Exploration Brand
School Type: Intermediate School
School District: Osceola County School District
Background: Discovery Intermediate in Kissimmee emphasizes inquiry-based learning and STEM but needed space exploration mascot sparking curiosity for intermediate grades.
Our Task: Create aspirational astronaut mascot embodying exploration and discovery while reinforcing STEM commitment and scientific curiosity.
Our Action: Designed front-facing spacesuit within circular starfield and portal frame, bold DISCOVERY wordmark with blue “INTERMEDIATE” banner—cosmic deep blue/silver palette.
Outcome: Space exploration identity deployed across intermediate grades. Brand inspires STEM engagement while establishing distinctive presence aligned with inquiry-based methodology.
- Create a system that presents science and discovery as exciting, accessible, and inspiring
Strategic Approach
Our research into STEM-focused educational branding revealed the importance of creating identities that make scientific exploration feel exciting and accessible while maintaining educational credibility. The visual system needed to capture students’ imaginations during a pivotal age when many young learners either embrace or disengage from scientific subjects.
The astronaut mascot was selected as the ideal representation for several compelling strategic reasons:
- Astronauts symbolize exploration, discovery, and the frontiers of human achievement
- The space theme creates immediate connections to scientific inquiry and technological innovation
- The human element inside the spacesuit makes advanced science relatable and aspirational
- The distinctive silhouette creates strong recognition across various applications
- The space exploration concept directly reinforces the “Discovery” name
The color palette of deep cosmic blue, vibrant light blue, and silver was strategically chosen to:
- Project the vastness and wonder of space exploration
- Create high visibility and impact through contrasting blue tones
- Establish an aesthetic that feels both scientific and exciting
- Generate immediate associations with space and technology
- Appeal to intermediate-aged students while maintaining educational credibility
Design Development
Mascot Creation
The Astronaut mascot was crafted with careful attention to both scientific accuracy and brand versatility:
- The front-facing astronaut creates immediate engagement and identification
- The simplified spacesuit design balances realistic elements with graphic clarity
- The helmet visor provides a focal point while suggesting the human element within
- The starfield background establishes context and adds visual interest
- The circular framing device references spacecraft viewing portals and planet shapes
Read our school branding guide.
Everything you need to know to create a kick-ass school brand that creates results.
