Client: Michigan Avenue Elementary School
Location: St. Cloud, Florida
Project: Elementary School Brand Identity & Mascot Design
School Type: Elementary School
School District: Osceola County School District
Background: Michigan Avenue Elementary (PreK-5) is a top-performing St. Cloud school recognized for exceptional literacy and STEM programs but lacked distinctive branding reflecting their educational innovation.
Our Task: Create mascot and identity communicating academic excellence, literacy focus, and STEM prominence while remaining approachable for young learners.
Our Action: Designed elementary identity referencing both literacy and STEM curricula, engineered for top-performing positioning within Osceola County School District.
Outcome: Academic excellence brand deployed campus-wide. Identity supports recruitment by projecting educational quality and program strength to prospective families.
Design Development
The design approach emphasized creating a sophisticated yet child-friendly identity that would communicate Michigan Avenue’s academic excellence. The mascot and visual elements were developed to subtly reference both literacy and STEM education, incorporating symbols of learning and discovery that would resonate with students while impressing parents and community members.
The identity system balances playful elements appropriate for elementary education with design sophistication that reflects the school’s high academic standards. Color choices and typography were selected to convey both approachability and educational excellence, creating a distinctive presence within the Osceola County School District.
Special consideration was given to applications that would support both classroom learning environments and community recognition, ensuring the brand works effectively across academic materials, school communications, and external marketing efforts.
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