Client: Kissimmee Elementary School
Location: Kissimmee, Florida (Osceola County)
Challenge & Solution
Problem: Kissimmee Elementary (600+ students, PK-5) needed modernized mascot to boost school spirit and community engagement in diverse community. Solution: Friendly Bears cub mascot in circular badge, blue/red palette. Designed for strength, courage, and friendliness values. Result: Modern elementary identity strengthening student pride and community connection.
Design Process
The design process was spearheaded by an award-winning design team known for their work in educational settings. Key steps included:
- Concept Development: Leveraging insights from the community engagement sessions to sketch initial concepts.
- Feedback Loops: Present these concepts to stakeholders and refine them based on feedback.
- Finalization: Choosing the best design represents the school’s spirit and values.
The new mascot features a bear cub wearing a baseball cap, which adds a playful, approachable feel and nods to the school’s active participation in sports. Blue and red were chosen to maintain consistency with school colors, ensuring continuity and recognition.
Implementation
The new mascot was integrated across various platforms:
- Uniforms: Both sports and academic uniforms featured the new mascot.
- School Merchandise: School bags, notebooks, and water bottles.
- Digital Presence: Update across all digital platforms, including the school website and social media.
Impact
The introduction of the new mascot has had a profound impact:
- Increased Engagement: There has been a noticeable increase in participation at school events and extracurricular activities.
- Positive Feedback: Post-implementation surveys significantly improved school pride among students and parents.
- Community Support: Local businesses have begun sponsoring events, attracted by the new mascot’s renewed vigor.
Conclusion
The new bear cub mascot for Kissimmee Elementary has successfully met its objectives by fostering a sense of pride and unity among the students and the wider community. It is a testament to the school’s commitment to maintaining a dynamic, inclusive, and spirited educational environment. This case study exemplifies how thoughtful, community-centered branding can rejuvenate a school’s identity and strengthen its connection with the community it serves.
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