Client: Highlands Elementary School
Location: Kissimmee, Florida
Project: Cowboy Mascot & Elementary School Brand Identity
School Type: Elementary School
School District: Osceola County School District
Background: This community-focused Kissimmee elementary needed a Cowboys mascot identity to build pride and unity among young students and families.
Our Task: Design a friendly Cowboys mascot approachable for elementary ages while honoring Osceola County’s educational tradition.
Our Action: Created circular Cowboys crest with smiling cowboy character, navy/gold palette, “HOME OF THE COWBOYS” messaging for campus-wide rollout.
Outcome: Identity deployed across facades, apparel, wayfinding, administrative materials. Strengthened community connection and school pride.
Design Development
The design approach centered on creating a welcoming, friendly cowboy character that would appeal to young students while maintaining the authentic spirit of Western heritage. The mascot features a smiling cowboy with a classic hat, designed with soft, approachable characteristics that make it engaging for elementary-aged children.
The identity system incorporates traditional Western colors of navy blue and yellow/gold, creating a distinctive palette that stands out within the district while evoking the classic American frontier spirit. The circular badge design with “HOME OF THE COWBOYS” messaging reinforces the school’s unique identity and creates a sense of place and belonging.
Typography and visual elements were carefully selected to balance the Western theme with educational professionalism, ensuring the brand works effectively across classroom materials, school communications, and community outreach efforts while maintaining appeal for both students and parents.
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