Case Study

North Central Michigan College Mascot Design

Petoskey, MI

MI
North Central Michigan College Mascot Design

Visual Highlights

Key moments and applications from the brand system.

North Central Michigan College Mascot Design

Location

Petoskey, MI

Services

  • Mascot & Logo Design
  • Visual Identity System
  • Brand Positioning

Outcome

  • A modern Timberwolves system built for NJCAA‑grade athletics and student engagement.
  • Clear vendor specs (vector files, one‑color marks, minimum sizes) keep apparel and signage consistent.
  • Digital‑first assets for social, esports and web headers.

FAQs

Why Timberwolves?
Chosen by students and stakeholders—local relevance, teamwork and resilience fit the college’s culture.

How does the brand scale from club sports to NJCAA?
Marks were tested for legibility on uniforms, helmets and broadcasts; the system includes one‑color and small‑size variants.

What do vendors receive?
A complete kit: vector files, color values, print/embroidery specs, and layout examples for quick adoption.

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