Location
Woodbridge, DE
Services
- Mascot & Logo Design
- Visual Identity System
- Brand Positioning
Outcome
- One unified Blue Raider system for all four campuses (with an age‑appropriate elementary variant).
- Production‑ready specs reduce vendor guesswork; quality stays consistent across apparel, facilities and digital.
- Heritage honored: mustang/forester DNA reflected in the silhouette and lightning‑inspired framing.
FAQs
Why a new district‑wide mark?
Multiple logos diluted recognition. The Raider system creates a shared symbol that works everywhere—from gym walls to letterhead to elementary tees.
How is heritage represented without looking dated?
The mustang/forester references live in the silhouette and lightning frame; modern geometry and contrast keep it fresh and athletic.
Will younger students relate to the Raider?
Yes—an optional elementary variant softens facial features and stroke weights while remaining on brand.
What do vendors receive?
Vector files, color values, one‑color versions, minimum sizes and embroidery/print specs for frictionless production.
