Location
Woodbridge, DE
The Challenge
The Problem: Woodbridge School District (4 campuses, K-12) was operating with multiple inconsistent logos across schools. The legacy system had Bridgeville using a “Mighty Mustang,” Greenwood using a “Forester,” and the district using a third generic mark. When the schools consolidated into one district, nobody knew which mascot to use. Athletic teams, administrative offices, and individual schools were all using different identities—creating confusion for parents, students, and vendors.
The Impact: Diluted brand recognition, inconsistent merchandise, vendor confusion, and no unified district pride.
Our Task & Solution
Create ONE unified “Blue Raider” mascot system that:
- Honors both Bridgeville (Mustang) and Greenwood (Forester) heritage
- Works across all 4 campuses (with elementary-friendly variant)
- Unifies athletics, administration, and academics
- Provides vendor-ready specifications to eliminate inconsistency
Our Action: Designed the Blue Raider to incorporate mustang/forester DNA through silhouette and lightning-inspired framing. Created bold, geometric design with high-contrast outlines for distance legibility. Developed complete system: primary crest, character head, wordmark variations, elementary-friendly version, and 40-page vendor guidelines.
Measurable Results
- District-wide adoption: 100% of campuses now use unified Blue Raider identity
- Vendor efficiency: Production time reduced 35% with standardized specifications
- Community response: 82% approval rating from parents/staff (district survey)
- Spirit wear revenue: Increased 210% in Year 1 with unified merchandise program
- Athletic unity: All 4 campuses’ sports teams now have cohesive branding
The Blue Raider transformed a fragmented 4-campus district into a unified system—proving that strategic brand architecture can honor heritage while creating forward momentum.
FAQs
Why a new district‑wide mark?
Multiple logos diluted recognition. The Raider system creates a shared symbol that works everywhere—from gym walls to letterhead to elementary tees.
How is heritage represented without looking dated?
The mustang/forester references live in the silhouette and lightning frame; modern geometry and contrast keep it fresh and athletic.
Will younger students relate to the Raider?
Yes—an optional elementary variant softens facial features and stroke weights while remaining on brand.
What do vendors receive?
Vector files, color values, one‑color versions, minimum sizes and embroidery/print specs for frictionless production.
