Case Study

Hickory Tree Elementary School | School Branding Agency

St. Cloud, Florida · Elementary School · Hawks Mascot & Brand Identity

Public PK-5 Florida Elementary

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Visual Highlights

Key moments and applications from the brand system.

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Campus facade with mounted Hawks crest—architectural identification on brick elevation

Red hoodie with Hickory Tree Hawks crest—game‑night spirit wear presentation

Black/red drawstring PE bag with Hawks crest—athletics gear application

Interior blade sign—compact Hawks badge on dark panel for wayfinding

Administrative binders—Hawks crest decals for official school documents

Client: Hickory Tree Elementary School
Location: St. Cloud, Florida
Project: Hawks Mascot & Brand Identity
School Type: Elementary School
School District: Osceola County School District

Background: Hickory Tree Elementary (PreK-5) in St. Cloud focuses on personalized learning and close-knit community culture but needed Hawks mascot establishing pride.

Our Task: Create Hawks identity resonating with elementary students while strengthening community connection within Osceola County School District.

Our Action: Designed Hawks crest in school colors deployed across campus facades, spirit wear, athletics gear, wayfinding, and administrative materials.

Outcome: Hawks identity deployed PreK-5. Brand strengthens close-knit community culture and school pride while supporting personalized learning mission.

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