Client: Cypress Elementary School
Location: Kissimmee, Florida
Project: Falcons Mascot & Community-Connected Identity
School Type: Elementary School
School District: Osceola County School District

Cypress Elementary School, located in Kissimmee, Florida, provides a diverse curriculum with strong community ties and student engagement. As part of the Osceola County School District, Cypress Elementary creates an inclusive educational environment where young learners benefit from broad academic offerings enhanced by meaningful community connections and active participation in the learning process.

The school approached our agency to develop a dynamic, spirited brand identity centered around a Falcons mascot that would appeal to elementary-aged children while establishing a strong presence within the community. The identity needed to project both energy and educational credibility while fostering school pride and recognition.

Through collaborative discussions with school administration, faculty representatives, community partners, and parent organization leaders, we established the following objectives for the Cypress Elementary School Falcons brand identity:

  • Create a bold, distinctive falcon mascot that symbolizes vision, achievement, and determination
  • Develop a vibrant visual identity system that appeals directly to elementary-aged children
  • Design a versatile brand that functions effectively across educational and community contexts
  • Establish a striking blue and gold color palette that creates immediate recognition
  • Build a cohesive identity that fosters school pride while strengthening community connections
  • Create a system that balances spirited character with educational credibility

Strategic Approach

Our research into elementary school branding, particularly for institutions with strong community focus, revealed the importance of creating identities that engage young students while establishing meaningful connections to the broader community. The visual system needed to appear both energetic for children and credible for parents and community stakeholders.

The falcon was selected as the ideal mascot for several strategic reasons:

  • Falcons symbolize vision, perception, and achievement – qualities that align with educational goals
  • The bird of prey offers natural associations with focus, determination, and reaching new heights
  • The distinctive profile creates a strong, immediately recognizable silhouette
  • The mascot provides rich visual territory that works across various applications
  • The striking character creates school spirit while maintaining educational dignity

The color palette of royal blue, bright gold, and white was strategically chosen to:

  • Create a bold, energetic presence through the complementary blue and gold
  • Provide strong contrast for maximum visibility across applications
  • Establish immediate recognition within the school district
  • Project both vibrancy for students and credibility for community stakeholders
  • Offer versatile color combinations for different applications and contexts

Design Development

Mascot Creation

The Falcons mascot was developed with careful attention to both dynamic energy and brand versatility:

  • The profile falcon head creates a strong silhouette with distinctive features
  • The stylized treatment balances realism with clean graphic forms
  • The determined expression communicates focus and achievement
  • The distinctive eye and beak provide character recognition points
  • The flowing lines suggest movement and energy

The final design features a striking falcon head profile centered in a circular badge with the “CYPRESS ELEMENTARY” designation curving along the top. The “FALCONS” wordmark is boldly positioned below in a banner treatment, creating a balanced composition with strong visual hierarchy and immediate appeal to elementary-aged children.

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