Client: Westside K-8 School
Location: Kissimmee, Florida
Project: Warriors Mascot & Unified Brand Identity
School Type: K-8 School
School District: Osceola County School District
Background: Westside K-8 in Kissimmee needed unified Warriors identity effectively spanning K-8 student population—from kindergarteners to eighth-graders preparing for high school.
Our Task: Create powerful, dignified warrior mascot symbolizing strength and honor that engages all age ranges while establishing district distinction.
Our Action: Designed culturally respectful warrior with bold red/gold/black palette, versatile system unifying elementary and middle school divisions.
Outcome: Cohesive Warriors identity deployed K-8. Unified brand fosters consistent development and strong school community throughout formative years.
- Create a system that projects tradition and permanence while maintaining contemporary relevance
Strategic Approach
Our research into K-8 educational branding revealed the distinct challenge of creating visual systems that can effectively span a wide developmental range. The identity needed to appear dignified and meaningful to older students while remaining appropriate and engaging for younger children.
The warrior profile was selected as the ideal mascot for several strategic reasons:
- The warrior represents determination, courage, and perseverance – qualities valuable across all age groups
- The profile creates a strong, immediately recognizable silhouette
- The traditional headdress elements project honor and heritage
- The human figure provides relatable character while maintaining dignified presence
- The warrior concept offers rich symbolic territory for both academic and athletic applications
The color palette of rich red, gold, and black was strategically chosen to:
- Project strength and energy through the dominant red background
- Add distinction and tradition through the gold profile and accents
- Incorporate black for contrast and visual anchoring
- Create a distinctive presence that stands apart from other schools in the district
- Establish a timeless aesthetic that avoids trendy color choices
Design Development
Mascot Creation
The Warriors mascot was developed with careful attention to both symbolic meaning and cultural sensitivity:
- The profile warrior creates a strong silhouette with dignified expression
- The traditional elements are rendered with respect and authenticity
- The stylized treatment balances detail with clean graphic form
- The color distribution creates immediate recognition and visual impact
- The integration within a shield framework suggests protection and honor
The final design features a distinctive warrior profile positioned within a shield-shaped framework, with the “WARRIORS” wordmark boldly positioned above. The “WESTSIDE K-8” designation appears in a contrasting gold banner, creating a balanced hierarchical composition with strong visual presence.
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