Simi Valley High School Brand Identity
Client
Location
Simi Valley, California
Services Rendered
- School Logo & Mascot Design
- Visual Identity System (uniforms, facilities, collateral)
- Positioning & Brand Strategy
Outcome (why it matters)
- Unified athletics and academics under a single, modern pioneer identity rooted in SVHS tradition (est. 1920).
- Built a scalable system: crest, female variant, SV monogram, sport marks, and one‑color sets for economical production.
- Delivered complete vendor‑ready specs (vector marks, embroidery/print settings, color/contrast rules) that reduce rework and keep quality high.
Highlights of the system
- Primary crest with western‑inspired headline type and bold pioneer silhouette for instant sideline recognition.
- Female pioneer variant designed on the same grid for inclusive representation and consistent brand architecture.
- SV monogram refined for small‑size clarity (helmet decals, caps, sleeves) with optical adjustments for digital.
- Uniform numerals and placement rules aligned to NFHS guidelines; legibility tested for broadcast.
- Court/field graphics package with center‑mark sizing, baseline treatments, and safe‑area margins.
FAQs
Why redesign instead of light refresh?
Legacy marks lacked legibility at distance and were difficult to reproduce across apparel and facilities. The new system fixes contrast, outlines, and stroke weights while honoring SVHS heritage.
How does this help recruiting and community engagement?
A consistent, high‑impact identity elevates perception for athletes and families, increases merchandise adoption, and makes game‑day environments feel professional.
Can we maintain the SV monogram tradition?
Yes. The SV monogram is retained and optimized as a secondary mark, with usage rules for helmets, caps, and sleeves.
Will vendors know how to use this?
We supply a production‑ready guide: color values (Pantone/CMYK/RGB/HEX), one‑color versions, embroidery specs, minimum sizes, and file delivery in vector formats.
