Parkway Middle School Logo Mascot

Location

Kissimmee, Florida (Osceola County Schools)

Challenge & Solution

Problem: Parkway Middle (Osceola County) needed modern Pirates identity. Solution: Contemporary pirate head within shield, bold wordmark system for middle school athletics and academics. Complete vendor specifications. Result: Unified Pirates brand across all sports and school materials.

It has 864 students in grades 6-8 with a student-teacher ratio of 15 to 1. According to state test scores, 39% of students are at least proficient in math and 44% in reading.

Parkway Middle School wanted to refresh its very old clipart-based logo mascot of a pirate character. They wanted a design that was modern, edgy, stunning, and still friendly. We took the best parts of what the school, the teachers, and the students liked about the old clipart-based logo and created a pirate character that is unique, friendly, and engaging.

Read our comprehensive school branding guide.

Everything you need to know to create a kick-ass school brand that creates results.

Colors are an important part of any brand identity and much more so for schools. The colors we created for the school mixes passion with knowledge and creates an inspiring color palette for the students to rally behind.

The mascot logo is a powerful icon that can then be branded on helmets, bags, and other touchpoints to really elevate the school branding to the next level.

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