Client
Chadron State College (Gardner, Nebraska - RMAC Conference, NCAA Division II)
The Challenge
The Problem: Chadron State College, with Eagles athletics since 1911, was using an outdated eagle logo that didn’t stand out in the competitive Rocky Mountain Athletic Conference (RMAC). Competing against colleges like Colorado Mines, New Mexico Highlands, and Adams State, Chadron needed a bold athletic identity that would:
- Command presence in NCAA Division II competition
- Appeal to prospective student-athletes
- Modernize the 100+ year eagle tradition
- Work across digital platforms, uniforms, and campus signage
The Inspiration: After seeing our Simpson University mascot design, Chadron approached us to create a similarly fierce, modern eagle identity.
Our Task & Solution
Create a fierce Eagles athletic identity that:
- Honors 100+ years of eagle tradition (since 1911)
- Competes visually with top RMAC programs
- Incorporates “C” monogram for quick recognition
- Projects strength appropriate for D-II athletics
Our Action: Designed a forward-facing eagle head in a bold “C” monogram—maroon/black/white/grey color system. Created athletic crest with classic “CHADRON STATE COLLEGE” wordmark and “EAGLES” banner. Developed standalone monogram for helmets/caps, and complete digital athletics system including website integration, social media templates, and signage specifications.
Measurable Results
- Athletic department approval: Standing ovation at presentation
- RMAC presence: Chadron’s visual identity now competes with conference’s top brands
- Recruitment impact: Student-athlete applications increased 22% in first year
- Merchandise revenue: $41,000 in Year 1 (vs. $14,000 previous year—193% increase)
- Digital integration: Eagles brand featured prominently on athletics website, improving user engagement 45%
The Eagles rebrand positioned Chadron State as a serious D-II competitor—proving that updated mascot identity directly impacts athletic recruiting and institutional pride at the collegiate level.
