Client: Cypress Elementary School
Location: Kissimmee, Florida
Project: Falcons Mascot & Community-Connected Identity
School Type: Elementary School
School District: Osceola County School District
Background: This Osceola County elementary needed to refresh their Falcons mascot and create modern cohesion across campus materials for hundreds of students.
Our Task: Modernize the Falcons brand while honoring tradition and strengthening community pride in this family-oriented school.
Our Action: Created a circular Falcons crest in royal blue and championship gold with dual wordmarks, engineered for campus signage, spirit wear, and athletics.
Outcome: Unified visual system deployed across facades, apparel, PE gear, and wayfinding. Refreshed identity strengthened community recognition.
Strategic Approach
Our research into elementary school branding, particularly for institutions with strong community focus, revealed the importance of creating identities that engage young students while establishing meaningful connections to the broader community. The visual system needed to appear both energetic for children and credible for parents and community stakeholders.
The falcon was selected as the ideal mascot for several strategic reasons:
- Falcons symbolize vision, perception, and achievement – qualities that align with educational goals
- The bird of prey offers natural associations with focus, determination, and reaching new heights
- The distinctive profile creates a strong, immediately recognizable silhouette
- The mascot provides rich visual territory that works across various applications
- The striking character creates school spirit while maintaining educational dignity
The color palette of royal blue, bright gold, and white was strategically chosen to:
- Create a bold, energetic presence through the complementary blue and gold
- Provide strong contrast for maximum visibility across applications
- Establish immediate recognition within the school district
- Project both vibrancy for students and credibility for community stakeholders
- Offer versatile color combinations for different applications and contexts
Design Development
Mascot Creation
The Falcons mascot was developed with careful attention to both dynamic energy and brand versatility:
- The profile falcon head creates a strong silhouette with distinctive features
- The stylized treatment balances realism with clean graphic forms
- The determined expression communicates focus and achievement
- The distinctive eye and beak provide character recognition points
- The flowing lines suggest movement and energy
The final design features a striking falcon head profile centered in a circular badge with the “CYPRESS ELEMENTARY” designation curving along the top. The “FALCONS” wordmark is boldly positioned below in a banner treatment, creating a balanced composition with strong visual hierarchy and immediate appeal to elementary-aged children.
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