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Comprehensive Brand Identity
for Exceptional Schools
250+ Schools Trust Us to Create Memorable Brands That Unite Communities
Elementary schools, Middle or Junior High schools, and High schools
Check out all the schools we have worked with
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Trusted by School Districts Nationwide
Privacy-first, school-safe, and proven at scale.
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250+ Schools Served
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"In today's competitive market of educational choice, the Osceola School District made it a priority to not only create a brand at the district level, but knew it was important to take that down to an individual school level. What could have been an intimidating task of redesigning over 50 school logos was made simple by working with Mash at Spellbrand. As the creative director on our projects, he listened to our input and exceeded our expectations. For every logo, we were presented with three choices and had the opportunity to provide feedback and ideas to ensure the district and schools had a voice in the process. The logos were created on-time, and all of our schools were thrilled with their new logos. Mash ensured that our schools had high-quality professional logos that will not only stand the test of time but truly represent their individual school cultures."
Dana SchaferPublic Information Officer, Osceola School District
Recent Strategic Transformations
We create brand identities that drive enrollment, build community pride, and establish market leadership. With proven expertise from foundational identity systems to comprehensive facility transformations, we’re the strategic partner charter and international schools trust.
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Revitalize Your Public School Branding With These Powerful Techniques
Public school branding crisis – From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. In this article, we discuss how to take your school branding to the next level.
From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. This isn’t just a stereotype, either. Do a quick Google Image search or spend some time visiting your counties’ websites, and you can instantly see for yourself.
Frequently asked questions
What makes School Branding Agency different from other design firms?
We exclusively serve educational institutions with over 250 schools in our portfolio. Unlike generic design firms, we understand the unique challenges of charter school enrollment, community building, and educational marketing. Our comprehensive approach goes beyond logos to create complete identity systems that drive measurable enrollment growth and community pride.
What types of schools do you work with?
We specialize in charter schools, international schools, and progressive public schools. Our expertise spans from new school launches needing foundational identity to established institutions ready for strategic rebranding. We’ve worked with elementary, middle, and high schools, as well as K-12 institutions across the United States.
What types of educational institutions does the School Branding Agency work with?
The School Branding Agency works with various educational institutions across the country. They are not limited to a specific type or level of education, making their services accessible to a diverse range of institutions.
The types of educational institutions they work with include:
- Public Schools: These are government-funded institutions ranging from elementary to high school levels. The agency assists these schools in creating or enhancing their brand identities through effective mascots and logos.
- Private Schools: These are schools that are not funded by the government and include both non-profit and for-profit institutions. The School Branding Agency can help these schools distinguish themselves in the competitive education market through unique and memorable branding.
- Charter Schools: Charter schools are publicly funded but operate independently, often with a specific educational focus or philosophy. The agency can assist these schools in creating a brand identity that reflects their unique mission and values.
- Independent Schools: These are private schools that operate independently of any national or regional administrative bodies. The agency can help these schools create a strong and distinct brand identity.
- Colleges and Universities: These higher education institutions can greatly benefit from effective branding to attract students and faculty, and to stand out among other institutions. The School Branding Agency helps colleges and universities develop their brand strategy and visual identity, including logos and mascots.
- School Districts or Counties: The agency has experience working with larger entities like school districts or counties, helping them establish a consistent and compelling brand identity across all their associated schools.
What's included in a comprehensive school branding project?
Our comprehensive branding projects include strategic brand development, mascot and character design, complete logo systems, athletic marks, color palettes, typography systems, brand guidelines, digital templates, environmental design concepts, and implementation support. For facility projects, we also include architectural graphics, wayfinding systems, and vendor coordination.
How long does a school branding project typically take?
Project timelines vary based on scope. Our Identity Foundation projects typically complete in 8 weeks, Brand Transformation projects in 12 weeks, and comprehensive Campus Identity Systems in 16-20 weeks. We understand the importance of aligning with school calendars and can accommodate specific launch dates for the academic year.
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