Simi Valley High School Brand Identity

Client

Location

Simi Valley, California

Services Rendered

• School Logo Design
• School Mascot Design
• Visual Identity
• Positioning Strategy

Deliverables

• Final Source Files
• Brand Style Guide

Simi Valley High School (SVHS) is a public high school that was established in 1920 as the first high school in Simi Valley, California, and will be celebrating its 100th anniversary next year.

SVHS is nestled in the shadow of the Santa Susana Mountains in Ventura County and is adjacent to the San Fernando Valley. The city of Simi Valley is closely associated with Los Angeles since many local residents work in Los Angeles County and beyond.

The crest of SVHS is displayed on the outside of the gymnasium facing the quad. The land grant, halberd, and arrow represent the early Indian and Spanish heritage of Simi Valley. The torch and atom symbolize education. The cross and the mountains represent the missionaries who once traveled through the area. The orange depicts the citrus crops and the covered wagon represents the pioneers who settled the valley.

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Primary logo with “Simi Valley High School”, “Pioneers”, and an updated pioneer mascot that could also be used as a stand-alone logo. Inspiration was taken from the “SV” monogram, wagon wheel, and current “Hermie” logo.

You will also notice that we created a female version of the pioneer to complement the primary brand mark.

The secondary mark of the “SV” monogram remains mostly the same since it has been used for much of the recent school branding. Some minor changes or updates were made to make the image sharper and more clear when using it online. Versions of the “SV” monogram secondary mark in maroon/gold, maroon only, and gold only.

We also created a commemorative icon for celebrating 100 years of the school that looks awesome in a banner used during various events and activities to mark the occasion.

Here you can see the full power of the new brand identity and the brand mark for this high school – a beautifully designed basketball court that not only energizes the home teams but also creates awe for other schools when they come here to compete!

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