Charter Application Branding • Pre-Approval Services
Your Application NeedsInstitutional Credibility
Authorizers see dozens of applications every cycle. Half look amateur.
Professional branding demonstrates operational readinessbefore you have students, staff, or a building.
Your Application Doesn’t Get Approved Because of Great Branding
But it can get dismissed because of poor presentation.
Amateur Applications
- ×Generic PowerPoint templates with stock photos
- ×Inconsistent branding across different documents
- ×Unprofessional website or no website at all
- ×No system for capturing community interest
- ×Pieced-together materials from different sources
Approved Applications
- ✓Professional, cohesive visual identity system
- ✓Consistent branding across all application materials
- ✓Working website with enrollment interest capture
- ✓Documented community demand (50+ family signups)
- ✓Custom branded graphics, not stock templates
Investment Packages
Three tiers designed for different application needs and budgets
Essential Application Package
Core brand identity and basic application materials. Does not include community demand documentation, custom data visualization, or comprehensive brand guidelines.
Core Brand Identity
- →Primary logo (one variation only)
- →Basic color and typography system
- →8-page brand guidelines document
Application Website (5 pages)
- →Home, Academic Program, Leadership pages
- →Enrollment Interest form, Contact page
- →Mobile-responsive design
- →Note: Does not include Community Support page for testimonials/letters
Application Essentials
- →Basic presentation template (PowerPoint/Slides)
- →Standard application cover page and dividers
- →Digital information packet (4 pages)
- →Note: Does not include custom slide graphics or infographic templates
Operational Materials
- →Social media profile graphics only
- →Letterhead and email signatures
- →Source files and basic implementation guidance
What’s Not Included:
- • Community Support page for demonstrating demand to authorizers
- • Custom slide graphics for presentation deck
- • Infographic templates for enrollment/budget visualization
- • Comprehensive brand guidelines (15 pages)
- • Community engagement materials
- • Second revision round
This package provides minimum viable branding. For applications requiring demonstrated community support and professional data presentation, consider the Competitive Application System.
Competitive Application System
Built to demonstrate operational readiness and community demand to authorizers
Everything authorizers evaluate for approval: community support documentation, professional data visualization, comprehensive institutional branding, and complete application materials.
Brand Identity Development
- →Primary logo and stacked variations for different applications
- →Color system designed for both digital and print materials
- →Typography system that works across application documents
- →Visual pattern library for backgrounds and supporting graphics
- →15-page brand guidelines document for board and application use
Application-Specific Website (15 pages)
- →Home (mission, vision, differentiation)
- →Academic Program (what you’re offering and why it’s different)
- →Leadership & Governance (founder bio, board profiles, expertise)
- →Enrollment Interest (family interest form with automated follow-up)
- →Community Support (testimonials, letters of support)
- →News & Updates, Contact & FAQ pages
Application Deck Materials
- →Branded PowerPoint/Google Slides template for authorizer presentation
- →Custom slide graphics that match your brand system
- →Infographic templates for enrollment projections, budget visualization
- →Application cover page and section dividers (PDF-ready)
Community Engagement Assets
- →Digital prospective family information packet (branded PDF, 6-8 pages)
- →Social media profile graphics (Facebook, Instagram, LinkedIn covers)
- →Social media post templates (10 branded templates for announcements)
- →Email newsletter template (for community updates during application)
- →Printable community meeting flyer (for info sessions)
Operational Branding
- →Letterhead design (digital and print-ready)
- →Email signature system (founder, board members, future staff)
- →Digital business cards for founder and board
- →Zoom/Teams background with school branding
Included Advantage
- →Application materials review consultation (30-minute session)
- →Post-approval transition guidance
- →Priority email support during application process
- →All source files and brand assets
Why Most Founders Choose This Package:
Authorizers evaluate operational readiness through professional presentation. This package includes Community Support page for testimonials, custom data visualization for your projections, and comprehensive materials that signal you’re ready to operate a school - not just apply for one.
Premium Application Partnership
Strategic partner through your entire approval process
Everything in Competitive Application System, PLUS strategic partnership and hands-on support through your application process.
Strategic Partnership
- →Monthly brand consultation through application process (up to 3 sessions)
- →Application deck optimization and review
- →Authorizer presentation preparation and coaching
- →Post-approval enrollment strategy session (60 minutes)
Priority Service
- →Expedited timeline (3-4 weeks instead of 6 weeks)
- →Three full revision rounds instead of two
- →Priority phone and video support
- →Direct access to lead designer
Launch Preparation
- →Post-approval enrollment marketing roadmap
- →Family recruitment strategy session
- →First-year communications planning
- →Transition consulting through opening day
Everything from Competitive Package
- →Complete brand identity system
- →7-page website with Community Support documentation
- →Premium presentation deck with custom graphics
- →Full community engagement asset library
- →Comprehensive operational branding
Who This Is For:
Founders who want strategic partnership and hands-on support through the application process, not just deliverables. This is comprehensive consulting plus brand development.
ENROLL OS Foundation
Optional strategic positioning before brand development
When You Need This:
If you can’t answer “what makes your school different from other charter options in your area” with specific, concrete differentiation (not “personalized learning” or “innovative curriculum”), you need positioning clarity before branding.
What This Delivers
- →Competitive analysis of existing charter and district options in your market
- →Target family profile (who you’re designed to serve, not “all families”)
- →Positioning framework (your specific differentiation strategy)
- →Messaging architecture (how you communicate what makes you different)
- →Strategic foundation document that becomes the blueprint for all brand work
How This Works
- →2-3 strategy sessions with founder/board
- →Complete ENROLL OS assessment
- →Competitive landscape analysis
- →Positioning documentation
- →Then feeds directly into brand development
Most Effective When Combined With:
This strategic work happens BEFORE brand development. Add to any package above for comprehensive positioning clarity that informs every brand decision - logo direction, messaging, visual tone, and website content.
Combined Investment:
- • $13K (Essential + ENROLL OS)
- • $17K (Competitive + ENROLL OS)
- • $20K (Premium + ENROLL OS)
Package Comparison
Side-by-side feature breakdown to help you choose
| Feature | Essential $8K | Competitive $12K RECOMMENDED | Premium $15K |
|---|---|---|---|
| Brand Identity | Basic | Complete System | Complete System |
| Website Pages | 5 pages | 15 pages | 25 pages |
| Community Support Page | ✗ | ✓ | ✓ |
| Custom Slide Graphics | ✗ | ✓ | ✓ |
| Infographic Templates | ✗ | ✓ | ✓ |
| Brand Guidelines | 8 pages | 15 pages | 15 pages |
| Info Packet | 4 pages | 6-8 pages | 6-8 pages |
| Community Engagement Assets | Profile graphics only | Complete system | Complete system |
| Revision Rounds | 1 round | 2 rounds | 3 rounds |
| Application Review Consultation | ✗ | 30 minutes | Full deck review |
| Monthly Strategy Sessions | ✗ | ✗ | Up to 3 sessions |
| Timeline | 4 weeks | 6 weeks | 3-4 weeks |
| Best For | Tight budgets | Most applications | Strategic partnership |
Our Process
A proven methodology that transforms your charter application
Discovery & Strategy
Kickoff call to gather materials including school name, mission, program details, and founder/board bios. Timeline varies by package: Essential (4 weeks), Competitive (6 weeks), Premium (3-4 weeks expedited). If you’ve added ENROLL OS Foundation, this phase extends by 2 weeks for positioning clarity work.
Brand Identity Design
Development of logo concepts, color system, typography, and visual patterns. First revision round to refine the creative direction. Complete brand guidelines documentation for consistency.
Website & Application Materials
Website design and development with content integration. Creation of presentation deck template, application cover pages, infographic templates, and family interest form setup with automation.
Asset Delivery & Training
Final community engagement assets and operational branding materials including letterhead, email signatures, and business cards. Complete final revision round, source file delivery, and implementation guidance.
Ready to Build Application Credibility?
Your charter application is competing against dozens of others.
Most founders choose the Competitive Application System ($12K) - it includes everything authorizers evaluate for operational readiness.
Have questions about which package fits your timeline and budget? Let’s talk.