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Choosing the right mascot for a school is imbued with significance and potential impact. A mascot is a symbolic figure, a rallying point, and a representative emblem for the entire school community – students, faculty, parents, and alumni.

Selecting a mascot that truly reflects the school’s spirit, values, and culture is, therefore crucial.

From energizing school sports events to fostering a sense of unity and pride, the mascot plays a role that extends far beyond the physical emblem or costume. It becomes an integral part of the school’s identity and branding, appearing on everything from school merchandise to official correspondence.

Given its importance, choosing a school mascot should not be taken lightly. It requires careful thought, extensive consultation with key stakeholders, and understanding what the school stands for.

This comprehensive guide aims to help schools navigate this process, providing a step-by-step approach to selecting a mascot that will resonate with the school community and stand the test of time.

After all, a well-chosen mascot has the potential to become an enduring symbol of a school’s spirit and identity.

Understanding the Importance of a School Mascot

The role of a mascot in a school setting is multifaceted, acting as a symbol, a rallying point, and an embodiment of the school’s spirit and values. To truly grasp its importance, we must delve into the deeper implications of having a school mascot and its influence on the school community.

At its most basic level, a mascot serves as a visual symbol for a school. It appears on school banners, uniforms, and merchandise and often takes the form of a costumed character at school events.

However, the mascot’s value extends far beyond its physical representation. It carries a symbolic weight deeply ingrained in the school’s identity. The mascot embodies the school’s spirit, representing qualities and values that the school community cherishes.

Whether it’s a lion symbolizing courage and strength, an owl symbolizing wisdom, or a tree symbolizing growth and resilience, the chosen mascot signifies what the school stands for.

Moreover, mascots play a pivotal role in boosting school spirit. They contribute to unity and camaraderie, especially during school sporting events where the mascot leads cheers and rallies the crowd.

The mascot becomes a figure for students, faculty, and parents to rally around, fostering a stronger sense of community and belonging.

University of Oregon Duck Mascot

To appreciate the impact of a well-chosen mascot on a school’s identity and spirit, let’s consider a few case studies. At the University of Oregon, the Duck (based on Disney’s Donald Duck) is a beloved figure that has become synonymous with the university. The Duck’s playful personality and dynamic presence at games and events significantly contribute to the vibrant school spirit the university is known for. Read more.


stanford university mascot

In a different vein, Stanford University’s choice of a mascot reflects its unique approach to tradition. In the 1970s, Stanford transitioned from the “Indians” mascot to the “Cardinal” – not the bird, but the color. The tree, however, unofficially emerged as the physical embodiment of the mascot, thanks to the Stanford Band. Despite not being an official mascot, the Stanford Tree has become integral to the school’s identity, celebrated for its creativity and eccentricity. Read More.

On a high school level, consider the example of Mascoutah High School in Illinois. They chose the “Indians” as their mascot to honor the history and heritage of the Mascoutah Indian tribe that originally inhabited the area. This decision reflected a conscious effort to foster respect and understanding of the local history among students.

These examples illustrate how a school mascot can deeply influence a school’s identity and spirit. They underscore the importance of making thoughtful, informed decisions when choosing a mascot that considers the school’s values, culture, and community. A well-chosen mascot can strengthen school spirit, promote unity, and serve as a lasting symbol of a school’s identity.

The Process of Selecting a School Mascot

Choosing a mascot that effectively embodies your school’s values and represents your community is no small task. It requires thoughtful consideration and involvement from various stakeholders.

Below is a step-by-step guide to navigate this process, ensuring your school’s mascot resonates with all community members and stands the test of time.

Step 1: Establish a Mascot Selection Committee

The first step in the mascot selection process is to form a committee responsible for overseeing the selection. This committee should be diverse and representative of your school community, including students, faculty, parents, and alumni.

The presence of different perspectives will ensure that the chosen mascot is broadly appealing and respectful of the values and identities within your community.

Step 2: Define What Your Mascot Should Represent

Once your committee is established, it’s time to decide what your mascot should symbolize. What core values do you want your mascot to embody? Courage, resilience, intelligence, integrity? Does your school have a unique history or tradition that the mascot could reflect?

Your mascot should represent the collective identity of your school, so it’s crucial to define this clearly.

Step 3: Brainstorm Mascot Ideas

Now comes the creative part: brainstorming potential mascots. Encourage committee members to think broadly and creatively. Originality is important, as you want your mascot to be distinctive and memorable.

At the same time, relevance should be a guiding principle. The mascot should have a clear connection to your school’s values, history, or context.

Step 4: Conduct a Community Survey

Once you have a list of potential mascots, it’s time to get input from the larger school community. Conduct a survey where people can vote for their favorite options and provide feedback.

This step ensures transparency and inclusivity in the decision-making process. It also provides valuable insights into how the community perceives different options.

Step 5: Review Feedback and Make a Decision

After collecting community feedback, the committee should review the results and discuss the next steps. It’s important to consider the most popular options and the feedback provided. If any concerns or issues were raised about a potential mascot, these need to be addressed.

The committee’s final decision should be consensus-based and consider both the survey results and the discussions within the committee.

Step 6: Design and Unveil Your Mascot

With the decision, it’s time to bring your mascot to life. Collaborate with a professional designer or a mascot design company to create a visual representation of your mascot. Once the design is finalized and approved, plan a special event to unveil the mascot.

This is an opportunity to build excitement and school spirit, and to celebrate the community’s involvement in the process.

Throughout this process, remember the importance of representation. A mascot should be a source of pride for all school community members. It should promote inclusivity and respect.

Avoid stereotypes and culturally insensitive imagery. Instead, strive for a mascot that celebrates your school’s diversity and fosters a sense of belonging.

Selecting a school mascot is a significant undertaking but also an opportunity. It’s a chance to engage your community, to reflect on your school’s identity, and to create a symbol that will inspire school spirit for years to come.

You can select a mascot that truly reflects your school’s values and community by involving different stakeholders and considering factors such as originality, relevance, and representation.

Maintaining and Evolving the Mascot Over Time

The work doesn’t end there once your school has unveiled its new mascot. Maintaining the mascot’s relevance and appeal requires ongoing attention and occasional updates. A school’s mascot is more than a static symbol; it’s a living representation of the school spirit, evolving along with the community it represents.

Importance of Mascot Maintenance

The physical manifestation of your mascot, especially if it’s a costume worn at events, requires regular maintenance. This ensures that it remains visually appealing and safe to use.

Costume maintenance might involve cleaning, repairs, or even periodic replacements. Apart from the tangible aspects, the mascot’s representation in school merchandise, website, and other promotional materials should remain consistent and high-quality.

Engagement is another vital aspect of mascot maintenance. The mascot should frequently appear at school events and activities to keep the school spirit high and the community engaged.

This might include pep rallies, sports events, or special school celebrations.

The Need for Periodic Updates

While a mascot needs to provide a steady, unifying symbol for your school, it’s equally crucial to recognize when updates are needed. As your school community grows and changes, so too should your mascot.

This doesn’t necessarily mean a complete mascot overhaul every few years. More often, it involves subtle adjustments to keep the mascot in line with the evolving school spirit.

Updates might include a new costume or a refreshed design on school merchandise. It could also involve new routines or roles for the mascot at school events.

For example, if your school has increasingly focused on community service, your mascot could take on a role that reflects this, like leading a charity run.

The Role of Ongoing Support

Support from professionals, whether it’s a mascot design agency or an internal team, plays a critical role in maintaining and evolving the mascot over time. They can provide the necessary expertise for costume maintenance, design updates, and new engagement strategies.

Moreover, support from the school community is equally vital. Regular feedback from students, staff, and parents can provide valuable insights into how the mascot is perceived and how it could better serve its role.

For example, if students feel that the mascot doesn’t appear at enough events, the school can address this in its engagement strategy.

A school mascot is a dynamic and integral part of the school community. It’s ongoing maintenance and occasional evolution ensure it remains a relevant, unifying symbol that promotes school spirit.

It’s not just about having a mascot; it’s about making the mascot an engaging part of the school culture. With regular upkeep, periodic updates, and continuous support, your school mascot can continue to inspire pride and community spirit for many years.


Choosing a school mascot is a significant decision that carries deep symbolism and contributes greatly to the school community’s spirit and identity. This article has provided a comprehensive guide on the importance of a school mascot, the detailed process of selecting a mascot that aligns with your school’s values, and the necessity of maintaining and evolving your mascot over time.

Investing in a thoughtful mascot selection process is crucial. The right mascot can foster a sense of unity, pride, and enthusiasm among students, faculty, parents, and alumni. It is a representative symbol that personifies the school’s ethos and plays a pivotal role in shaping its identity.

However, this process requires careful consideration and professional expertise to ensure the chosen mascot accurately reflects the school’s spirit and ethos. The School Branding Agency, specializing in mascot designs, logo designs, and branding for schools, can provide the necessary assistance and professional guidance in this process.

Don’t underestimate the power of a well-chosen and effectively maintained mascot. Reach out to the School Branding Agency today to start the journey of creating a mascot that will resonate with your school community and boost school spirit for years to come.

Mash Bonigala

Mash B. is the Founder & CEO of School Branding Agency. Since 1998, Mash has helped conscious brands differentiate themselves and AWAKEN through Brand Strategy and Brand Identity Design. Schedule a Brand Strategy Video Call with Mash.