New Charter School Launch

From board approval to thriving enrollment in 12 months. Proven charter launch system across 47 schools.

47
Launches
85%
Year-1 Fill
3–4 mo
To Capacity
New Charter School Launch

NEW CHARTER LAUNCH SPECIALIST

From Vision to Thriving School in 12 Months

We’ve launched 47 successful charter schools. Each one met their enrollment goals. Your school can too.

Charter Approval

Brand Creation

Marketing Launch

Community Events

Grand Opening

🎯 47 Charter Schools Launched

📈 85% Full in Year One

⏱️ 3-4 Months to Capacity

🏆 $12-15K Investment Range

✓ Strategic positioning & messaging

✓ Visual identity development

✓ Brand guidelines & systems

✓ Website & digital presence

✓ Community outreach materials

✓ Media relations launch

✓ Targeted family campaigns

✓ Open house events

✓ Application support tools

✓ Campus environment branding

✓ Grand opening campaign

✓ Community celebration planning

✓ Complete brand identity system

✓ Basic mascot design

✓ Marketing templates suite

✓ Brand guidelines

✓ 8-week timeline

MOST POPULAR

✓ Everything in Foundation

✓ Advanced mascot with poses

✓ Website design mockups

✓ Enrollment campaign materials

✓ Community event support

✓ 12-week timeline

✓ Everything in Growth

✓ Environmental design concepts

✓ Video content creation

✓ 6-month marketing support

✓ Grand opening campaign

✓ Ongoing consultation

💳 All packages include flexible payment plans tailored to charter school funding cycles

Not Sure Which Package is Right for You?

Answer 4 quick questions about your school’s timeline and needs to get a personalized package recommendation

127% of enrollment goal

3 months to waitlist

“The brand gave us instant credibility. Parents trusted us before we even opened.”

- Founding Principal

450 student waitlist

$2.3M capital raised

“Our brand helped us raise significant funding. Donors saw we were serious.”

- Executive Director

98% enrolled by May

65% from referrals

“Families were talking about us before we even started marketing. The brand did the work.”

- Board Chair

⚠️

Waiting Too Long

Starting branding 6 months before opening leaves no time for awareness building. You need 12+ months.

🎨

DIY Design

Board member’s cousin who “does design” creates amateur look that undermines credibility.

💰

Underinvesting

Saving $10K on branding costs millions in lost enrollment. Quality pays for itself.

🎯

Generic Messaging

“Excellence in education” doesn’t differentiate. You need specific, compelling positioning.

When should we start our branding?

Ideally 12-15 months before opening. This allows proper time for brand development (2-3 months), marketing material creation (1-2 months), and enrollment campaigns (6-9 months). Starting early is the #1 factor in launch success.

What if our budget is limited?

We offer flexible payment plans aligned with charter funding cycles. Many schools pay 50% upfront and 50% when state funding arrives. Our Foundation package at $12K delivers everything essential for a professional launch.

Can we change our name later?

If your charter name isn’t finalized, we can work with placeholder concepts. However, finalizing your name before brand development saves time and money. We can help evaluate name options for market appeal.

Do you work with our authorizer requirements?

Absolutely. We understand authorizer guidelines and ensure all materials meet compliance requirements while still creating compelling, differentiated branding that attracts families.

What about ongoing support?

All packages include brand guidelines and training. Our Growth and Premium packages include extended support. Additional monthly retainers are available for schools wanting ongoing design and marketing assistance.

How do we involve our community?

We facilitate structured feedback sessions that gather meaningful input while maintaining strategic direction. This builds buy-in without creating design-by-committee challenges.

Your Timeline is Ticking

Every month you wait is lost enrollment opportunity. Schools that start branding 12+ months before opening are 3x more likely to meet enrollment goals.

Opening in:

18 months 12 months 9 months 6 months

→ You should start branding NOW for optimal results

Launch Your Charter School with Confidence

Join 47 successful charter schools that trusted us with their launch. 98% met their enrollment goals. Yours can too.

✓ 47 Schools Launched ✓ 98% Meet Goals ✓ $12-25K Investment ✓ Payment Plans Available