Client: Highlands Elementary School
Location: Kissimmee, Florida
Project: Cowboy Mascot & Elementary School Brand Identity
School Type: Elementary School
School District: Osceola County School District
Highlands Elementary School serves young learners in Kissimmee, Florida, as part of the Osceola County School District, providing education for students from pre-kindergarten through fifth grade. The school has established itself as an institution that emphasizes both strong academic foundations and meaningful community engagement, creating an environment where students develop both educational skills and civic responsibility.
With its unique “Home of the Cowboys” identity, Highlands Elementary needed a mascot and branding system that would capture the spirit of the American West while remaining appropriate and engaging for elementary-aged students. The school sought to develop a distinctive visual identity that would set them apart within the district while honoring their cowboy heritage.
- Create a friendly, age-appropriate cowboy mascot that appeals to elementary students
- Develop a Western-themed identity that balances tradition with modern educational values
- Design a system that supports both academic excellence and community engagement initiatives
- Build school pride through distinctive “Home of the Cowboys” branding
- Establish strong recognition within the Osceola County School District through unique theming
Design Development
The design approach centered on creating a welcoming, friendly cowboy character that would appeal to young students while maintaining the authentic spirit of Western heritage. The mascot features a smiling cowboy with a classic hat, designed with soft, approachable characteristics that make it engaging for elementary-aged children.
The identity system incorporates traditional Western colors of navy blue and yellow/gold, creating a distinctive palette that stands out within the district while evoking the classic American frontier spirit. The circular badge design with “HOME OF THE COWBOYS” messaging reinforces the school’s unique identity and creates a sense of place and belonging.
Typography and visual elements were carefully selected to balance the Western theme with educational professionalism, ensuring the brand works effectively across classroom materials, school communications, and community outreach efforts while maintaining appeal for both students and parents.
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