School Branding Agency
3979 Albany Post Road,
Hyde Park, NY 12538
P: +1 (845) 233-6410
Post-Katrina, post-COVID, Louisiana schools are writing comeback stories. Is your mascot telling yesterday’s tale or tomorrow’s triumph?
Louisiana schools face challenges other states can’t imagine.
But that’s exactly why your mascot matters more than ever.
“After Ida destroyed our gym, our pelican mascot became our rallying cry.
Alumni donated $400K because ‘Pelicans always rebuild.’
That’s the power of the right symbol.”
– Principal, Terrebonne Parish
100% charter. Parents have infinite choice.
Suburban flight destination. Competition fierce.
Cajun pride. Oil boom/bust cycles.
Different state culturally. Baptist belt.
Your grinning alligator with a accordion isn’t “honoring culture” – it’s a tourist trap mascot that makes locals cringe.
Purple, green, gold on everything doesn’t make you New Orleans. It makes you look like a gift shop.
Louisiana isn’t “The South.” Using rebels, colonels, or plantation imagery shows you don’t understand this state.
Your hurricane-themed mascot doesn’t show resilience. It reminds families of trauma. Stop it.
$11,000
Per pupil (looks good…)
-$2,000
Unfunded mandates
We get it. Your facilities need work. Teachers need raises. Textbooks are from 2003.
So why spend on a mascot?
One Good Fish Fry with New Mascot Merch
= Design Paid For
(Your competition for families and funding)
Small district. Big vision. Total transformation.
Unified entire K-12 system with Tiger family that grows with students. Community rallied. Enrollment stabilized. Pride returned.
Exactly what Louisiana districts need post-consolidation.
Multiple campuses. One mission. Distinct identities.
Created warrior-themed mascots that made each campus unique while maintaining network strength.
Perfect model for Louisiana’s charter networks competing for students.
1
Week One
Which schools are stealing your students? What’s your community’s real identity (not tourist version)?
How do you balance tradition with the need to attract new families? We dig deep into YOUR Louisiana.
2
Week Two
3-4 concepts that work in humidity, honor culture authentically, and unite your specific community.
Every design tested against the “Would this embarrass us at the Dome?” standard.
3
Week Three
Rollout strategy that builds excitement. Fundraising templates. Spirit wear mockups.
Everything you need to turn your new mascot into revenue and pride from day one.
Because we know every dollar counts down here
Limited time. Because crawfish season waits for no one.
Hurricanes. Budget cuts. State takeovers. Enrollment crises. Pandemic pivots.
You’re still here. Still fighting. Still believing in these kids.
Isn’t it time your mascot showed that strength?
From Shreveport to Grand Isle, from Lake Charles to New Orleans,
Louisiana schools deserve mascots as resilient as their communities.
See how we help schools in neighboring states: