Client: Mill Creek Elementary School
Location: Kissimmee, Florida
Project: Elementary School Brand Identity & Mascot Design
School Type: Elementary School
School District: Osceola County School District
Mill Creek Elementary School serves the growing Kissimmee community as part of the Osceola County School District, providing education for students in pre-kindergarten through fifth grade. Known for creating a welcoming and inclusive learning environment, Mill Creek has built strong relationships with families from diverse backgrounds throughout the area.
As enrollment continued to grow and the school expanded its programs, Mill Creek’s administration recognized the need for a cohesive visual identity that would reflect their commitment to nurturing young learners while building stronger school spirit and community recognition within the district.
- Create an age-appropriate mascot that resonates with elementary-aged students
- Develop a warm, welcoming visual identity that reflects the school’s inclusive culture
- Design a flexible system that works across classroom, administrative, and community applications
- Build school pride and recognition within the Osceola County School District
- Support parent engagement and community connection through consistent branding
Design Development
Our design approach focused on creating a friendly, approachable identity that would appeal to young students while maintaining the professionalism expected in educational settings. The mascot selection and visual treatment emphasized warmth and accessibility, using colors and forms that would feel inviting to children and families.
The identity system incorporates playful elements appropriate for elementary education while ensuring versatility across various school applications, from classroom materials to official communications. Special attention was given to creating designs that teachers could easily incorporate into their classroom environments and that would help young students develop positive associations with their school experience.
The color palette and typography were selected to be both engaging for children and professional enough for administrative use, creating a cohesive system that supports Mill Creek’s mission of providing an inclusive, nurturing educational environment.
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